E-COMMERCE OPERATIONS, SENIOR-LED

Senior operator direction. Channel discipline. Real profitability.

Clean operations. Strong catalog data. Systems that work when you're not watching. We audit, optimize, and direct ecommerce operations across your channels, so the numbers hold up on a P&L, not just a dashboard.

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Ecommerce operator's desk with a product spreadsheet, sales dashboard, annotated report, and calculator

$500M+

Online Sales Driven

25+

Years in Ecommerce

500K+

SKUs Managed

50+

Brands Served

Operations is where profitability comes from.

Revenue and profit are different numbers, and the gap between them is operational. Ads have a real job: launch velocity, and defending terms that already convert. What they can't do is fix the account underneath them. A suppressed listing can't be advertised at all. Lose the Buy Box on price and your Sponsored ads stop serving with it. Weak content turns paid clicks into bounces, and the click costs the same whether it converts or not.

We look at the whole machine: catalog health, margin control, content clarity, compliance, retention, and the discipline that holds it together. Most of the profit brands go looking for is already inside the operation. The work is finding it.

What We Do

Audit. Optimize. Grow.

Audit

Start here. Channel-by-channel audit of catalog, listings, PPC, content, and operations across Amazon, Faire, Shopify, DTC, and dropship. Surfaces what's leaking and what to fix first. A standalone scored report and action plan, or the front door to ongoing work.

Optimize

Fix the foundation. Catalog hygiene, listing surface, PPC structure, content clarity, operational workflows. The work that makes the next dollar of marketing actually return.

Grow

With the foundation solid, scale. Channel expansion, advertising leverage, content and search depth, retention systems. Built on operations that hold under pressure.

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The work speaks.

Consumer Products

Below Standard to Top Rated in 90 days

Marketplace seller hemorrhaging $7,700 every month in avoidable surcharges due to poor seller metrics. Audited 85,000+ listings across the entire catalog. Fixed missing item specifics on 4,000+ products, optimized titles for search compliance, resolved compliance flags that had been open for months. Seller level restored to Top Rated. Surcharges eliminated. Annual impact: $92K in recovered revenue that was being thrown away.

$92K

Annual Savings

85K+

Listings Audited

B2B Industrial Distributor

Zero digital presence to $8M in marketplace revenue

Traditional building supplies distributor with zero ecommerce infrastructure. Built the entire digital commerce division from scratch, hired the team, designed catalog workflows for 200,000+ SKUs, launched Amazon and eBay channels, built branded websites, and established operational systems. Negotiated exclusive vendor partnerships and transitioned the business from volatile arbitrage to sustainable wholesale relationships. The infrastructure we built is still running years later.

$0→$8M

Revenue Built

200K+

SKUs Managed

Multi-Division Retailer

$100K to $10M in total online revenue, three business units

Took the company's total online revenue from early five figures to eight figures across three business divisions. Launched marketplace channels from scratch, directed full website redesigns, ran email and CRM strategy, and expanded the catalog 45% through vendor negotiations. Built the operating team as it scaled and led the company's full digital transformation, including a 25-year rebrand.

100x

Revenue Growth

5 yrs

Engagement

Start with an audit.

Every engagement begins here. It's how we find what's actually happening, and how you decide if we're the right fit. No commitment beyond this step.

Quick Strike

$497

Single channel · One-time

Focused external review
Top 10 priority fixes ranked by impact
Competitive snapshot against 3 competitors
Branded PDF report
45-minute strategy call

Get Started

Best for brands that want a focused assessment on one marketplace.

Channel Audit

$1,497

Comprehensive · One-time

Comprehensive single-channel audit
Every section scored
Competitive analysis
90-day prioritized roadmap
60-minute strategy session
Branded PDF deliverable
30-day email follow-up

Book Your Audit

Best for brands serious about fixing their marketplace foundation.

Multi-Channel

$3,997

All channels · One-time

Every active channel audited
Cross-channel gap analysis
Wholesale readiness review
90-minute deep-dive session
Channel expansion roadmap
60-day email support

Get Started

Best for brands selling across multiple marketplaces that want the full picture.

Your audit investment applies toward any ongoing engagement.

When you want the fixes run, not just found.

An audit tells you what to fix. A retainer means we fix it, and keep it fixed. Scope is built around your business, not a package: marketplace management, listing optimization, PPC oversight, compliance monitoring, reporting, strategy calls, launches, channel expansion.

Every retainer starts with an audit so we both know what we're working with. From $5,000 a month.

Let's Talk About What You Need

For the right brands, we go further.

Fractional leadership. Advisory roles. Equity partnerships. Long-term operational buildouts. We own and operate our own ecommerce brands. We know what it means when the money is yours, not just a client's.

If you're looking for someone to own the commerce function, not just advise on it, that's a different conversation. And one we're always open to.

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Eric Glover - Founder of Rooted Growth Commerce, ecommerce operations consultant with 25+ years experience

I've run the departments I audit.

I started in ecommerce at 15, working inside a $100M operation during its most aggressive growth phase, acquisitions, private label launches, and national expansion.

Over 25 years, I've been inside ecommerce operations, not advising from the outside, but owning the P&L, managing teams, and building the infrastructure that companies still run on today.

I've driven over $500M in online sales, managed catalogs of 500,000+ SKUs, and worked across everything from HVAC supplies to museum retail to consumer electronics. I've also built and operated my own brands. I'm not just a consultant. I'm an owner.

Read the full story

Questions you're probably asking.

How much does an ecommerce audit cost?

$497 for a Quick Strike, $1,497 for a full Channel Audit, $3,997 for Multi-Channel. Fixed pricing, no surprises. Your audit cost applies as a credit if you move to a retainer.

What's included in a marketplace audit?

We score every section of your operations: catalog, listings, pricing, compliance, account health, competitive positioning. You get a branded report, a prioritized action plan, and a strategy call to walk through it together. No generic advice. Just what's actually happening and what to fix first.

What makes you different from an Amazon agency?

We're operators, not an agency. You work with senior leadership directly. We focus on the catalog, data, and operational work most agencies skip because it's not flashy. And we cover every major marketplace, not just Amazon.

How long does an ecommerce audit take?

7 to 14 business days depending on scope. Scored report, prioritized roadmap, and a strategy call once it's ready.

Do you work with sellers on Amazon, Walmart, eBay, and Shopify?

All of them. Plus Faire and B2B wholesale. Most clients sell on two or three channels. The Multi-Channel Audit covers everything.

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The growth is already in your catalog.

You don't need another tool or another agency pitch. You need someone who can read the whole operation and tell you what's actually holding it back.